5 Major Differences Between Nissan And INFINITI

March 30th, 2022 by

If you’ve taken a look at INFINITI’s lineups against Nissan’s lineups, you might think that they look so much alike. In fact, you might be scratching your head, wondering what difference do the two brands offer. Well, if you didn’t know, Nissan actually owns INFINITI, where INFINITI acts as Nissan’s luxury lineup! So, in essence, if you’re buying INFINITI, you’re buying a luxurious Nissan car.

That being said, the two brands are still quite different on many fronts. Let’s talk about those differences today to help you know what to expect out of an INFINITI versus a Nissan:

1. Comfort Levels

In a nutshell, Nissan’s cars are designed for comfort, while INFINITI’s cars are designed for luxury. If you’re looking for a smooth, comfortable ride every time you take your car out, you’d be better off buying a Nissan. With sporty vehicles like the Sentra and the 370Z, you’ll be able to get both a comfortable ride and a sporty driving experience.

On the other hand, if you’re looking for a more luxurious experience, then you should go for the INFINITI lineup. INFINITI takes your comfort level to a whole new level. With a smooth, comfortable ride, you’ll be able to drive in complete relaxation no matter what the road throws at you.

2. Brand Loyalty

Nissan and INFINITI don’t necessarily play by the same rules when it comes to brand loyalty. For a start, Nissan’s brand loyalty is generally stronger than INFINITI’s brand loyalty. After all, INFINITI is technically a branch of Nissan, so it doesn’t really have that much loyalty to go around.

That said, if you’re a fan of luxurious cars, then you’ll probably be attracted to INFINITI’s brand in the first place. It doesn’t really matter if Nissan is the parent brand because if you’re going for INFINITI, you’re obviously drawn to its luxury.

3. Performance

We always talk about how INFINITI’s vehicles are more luxurious than anything else on the road, but we also need to recognize that INFINITI prides itself on its performance. INFINITI’s got some fast, powerful and enjoyable vehicles on the road, so you can definitely count on it for the performance department.

On the other hand, Nissan itself offers some decent vehicles with respectable performance. However, they aren’t going to compete with INFINITI in terms of raw performance.

4. Vehicle Lineups

You might think that the two brands are very similar, but when you take a look at the two vehicles, you’ll notice some differences in the lineup. For instance, INFINITI is the only brand that offers the QX30, which is a relatively new SUV model. Nissan doesn’t offer that car, but it does offer the QX50 from INFINITI and the Juke from Nissan, both of which are compact SUVs.

However, that’s not to say that Nissan doesn’t have any SUVs that INFINITI doesn’t offer. Nissan just doesn’t offer SUVs that INFINITI does offer.

5. Prices

It seems like these two brands are starting to get a little closer on the pricing front. This can be seen with the recent price drops on the new QX30. Nissan’s price cuts on the QX30 have brought it right up to the price range of INFINITI’s QX30, which is a more expensive vehicle.

That said, if you’re looking for a luxury car, Nissan will most likely be your best option. Prices for Nissan vehicles tend to be a little more affordable compared to INFINITI’s.


To sum everything up, INFINITI is essentially a luxury brand based on Nissan’s vehicles. If you’re looking for a luxurious and comfortable ride with the cutting edge of technology, you’ll definitely like INFINITI. Just think of INFINITI as a luxury version of Nissan vehicles, where if you love Nissan for what they offer, you’ll only love even more what INFINITI has in store for you!

Ajax INFINITI offers a large range of new INFINITI vehicles for you to pick from. If you are looking for an INFINITI dealer in Ajax, Ontario, reach out to us today and make your purchase!

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